Don't beat about The Bush
11 November 2015
For Soho House to have chosen Shepherd’s Bush for its latest expansion must mean they have an inkling that the area is London’s next hot spot.
Finding value in London is a big part of my role at Prime Purchase and Shepherd’s Bush, with its excellent housing stock, has been on my radar for a few years. A key driver is the ability to be in the City within 30 minutes but added to this is the easy access to the A40 and the west.
The redevelopment of the old BBC studios will bring some exciting new apartments to the market. These will mix with the many Victorian terraced houses in the adjoining streets which sell for between £750 and £950 a square foot and represent relatively good value in the Capital.
Badly bombed in the war, Shepherd’s Bush has been largely overlooked by its more upmarket neighbours of Holland Park and Notting Hill. But ignore it at your peril. A short stroll to these two locations, ample green space with family friendly parks, Westfields shopping centre on the doorstep and a high street that includes eateries such as the Hummingbird Cafe all indicate that the area is on the rise.
A far cry from its original roots, it is believed that Shepherd’s Bush got its name from being used as a grazing area for livestock, specifically sheep, en route to Smithfield Market. An ancient custom saw shepherds pruning a hawthorn bush to provide shelter and safe travel for themselves and their animals.
A red sky at night might have provided these shepherds with delight but today it is the canny purchaser who, in recognising the merits of the area, will reap the rewards.