JAMES WATTS

James Watts
Don't beat about The Bush

11 November 2015

For Soho House to have chosen Shepherd’s Bush for its latest expansion must mean they have an inkling that the area is London’s next hot spot.

Finding value in London is a big part of my role at Prime Purchase and Shepherd’s Bush, with its excellent housing stock, has been on my radar for a few years. A key driver is the ability to be in the City within 30 minutes but added to this is the easy access to the A40 and the west.

The redevelopment of the old BBC studios will bring some exciting new apartments to the market. These will mix with the many Victorian terraced houses in the adjoining streets which sell for between £750 and £950 a square foot and represent relatively good value in the Capital.

Badly bombed in the war, Shepherd’s Bush has been largely overlooked by its more upmarket neighbours of Holland Park and Notting Hill. But ignore it at your peril. A short stroll to these two locations, ample green space with family friendly parks, Westfields shopping centre on the doorstep and a high street that includes eateries such as the Hummingbird Cafe all indicate that the area is on the rise.

A far cry from its original roots, it is believed that Shepherd’s Bush got its name from being used as a grazing area for livestock, specifically sheep, en route to Smithfield Market. An ancient custom saw shepherds pruning a hawthorn bush to provide shelter and safe travel for themselves and their animals.

A red sky at night might have provided these shepherds with delight but today it is the canny purchaser who, in recognising the merits of the area, will reap the rewards.

 

 

OUR OFFICES

LONDON
1 Duke of York Square,
London,
SW3 4LY



T +44(0)20 7881 2388

map

HAMPSHIRE & WEST COUNTRY
Norman Court Barns,
Norman Court Lane,
Upper Clatford,
Hampshire,
SP11 7HB

T +44(0)1962 795 035

map

EAST ANGLIA
The Manor House,
Church Road,
Great Barton,
Bury St Edmunds,
IP31 2QR

T +44(0)1284 788 306

map

COTSWOLDS & OXFORD
The Stable Block,
Cornbury Park,
Charlbury,
Oxfordshire
OX7 3EH

T +44(0)1608 810 662

map
contact
Spears
Top 25

Prime Purchase Limited. Registered in England No. 3479090. Registered office: 33 Margaret Street, London, W1G 0JD. A wholly owned subsidiary of